Salary Range & Percentiles
Pay distribution across experience levels
- 10th Percentile — Entry Level$90,260
- 25th Percentile — Junior$123,020
- 50th Percentile — Median$166,790
- 75th Percentile — Senior$216,410
- 90th Percentile — Top Earners$293,610
The top 10% of Marketing Managers earn $293,610 or more per year. Entry-level professionals can expect to start around $90,260, with significant growth over the first 5 years.
Salary by State
Geographic salary comparison
| State | Avg Salary | vs National |
|---|---|---|
| Massachusetts | $213,230 | +19.9% |
| California | $207,860 | +16.9% |
| Rhode Island (est.) | $204,435 | +15.0% |
| New York | $202,480 | +13.9% |
| New Jersey | $198,400 | +11.6% |
| Colorado | $196,210 | +10.4% |
| Virginia | $195,940 | +10.2% |
| District of Columbia | $194,070 | +9.2% |
| Vermont (est.) | $191,992 | +8.0% |
| Minnesota | $191,820 | +7.9% |
| Delaware (est.) | $186,658 | +5.0% |
| Washington | $185,590 | +4.4% |
| Connecticut | $179,330 | +0.9% |
| North Carolina | $173,660 | -2.3% |
| South Dakota | $172,390 | -3.0% |
| Oregon | $171,930 | -3.3% |
| Montana | $170,770 | -3.9% |
| Illinois | $170,370 | -4.2% |
| Georgia | $168,940 | -5.0% |
| Kansas | $163,980 | -7.8% |
| South Carolina | $162,650 | -8.5% |
| New Hampshire | $161,610 | -9.1% |
| Maryland | $160,240 | -9.9% |
| Texas | $159,810 | -10.1% |
| Pennsylvania | $159,270 | -10.4% |
| Florida | $159,010 | -10.6% |
| Maine | $157,080 | -11.6% |
| Wyoming | $155,840 | -12.3% |
| Utah | $152,090 | -14.4% |
| Arizona | $152,080 | -14.5% |
| Michigan | $150,850 | -15.1% |
| Indiana | $150,830 | -15.2% |
| Idaho | $150,750 | -15.2% |
| Arkansas | $148,230 | -16.6% |
| Ohio | $147,400 | -17.1% |
| Tennessee | $145,590 | -18.1% |
| Wisconsin | $145,300 | -18.3% |
| Missouri | $144,840 | -18.5% |
| Iowa | $139,870 | -21.3% |
| Kentucky | $138,310 | -22.2% |
| North Dakota | $136,760 | -23.1% |
| Oklahoma | $136,560 | -23.2% |
| Louisiana | $136,210 | -23.4% |
| Alabama | $135,310 | -23.9% |
| Nevada | $134,410 | -24.4% |
| Hawaii | $132,170 | -25.7% |
| New Mexico | $130,660 | -26.5% |
| Alaska | $130,600 | -26.5% |
| Nebraska | $127,360 | -28.4% |
| West Virginia | $121,140 | -31.9% |
| Mississippi | $120,770 | -32.1% |
What Factors Affect Marketing Managers Salary?
Key factors affecting compensation
Pay for Marketing Managers is influenced by geographic location, years of experience, employer type, and educational background. Location alone is a large factor: Massachusetts pays an average of $213,230, while Mississippi pays $120,770 — a gap of $92,460 per year.
Experience plays a major role in compensation. Entry-level Marketing Managers typically earn $90,260–$123,020 per year, while senior professionals with 10+ years of experience can command $216,410–$293,610 annually. Specialization and advanced certifications can further boost earning potential.
Employer size also matters. Large corporations and government agencies tend to offer more competitive packages including benefits, retirement plans, and bonuses. The Marketing Managers role currently has high demand in the job market with a 3.5% growth rate, making it one of the steadily growing careers in the Management sector.
U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics (OES) · May 2025
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Related career salary benchmarks
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Frequently Asked Questions
Common questions about this salary
What is the average salary for Marketing Managers?
The average salary for Marketing Managers in the United States is $177,770 per year, with a median of $166,790.
What is the starting salary for Marketing Managers?
Entry-level Marketing Managers typically earn between $90,260 and $123,020 per year depending on location and employer.
What state pays Marketing Managers the most?
Massachusetts pays Marketing Managers the most at $213,230 per year on average, followed by California ($207,860) and New York ($202,480).
How much do Marketing Managers make per hour?
Based on the average annual salary of $177,770, Marketing Managers earn approximately $85.47 per hour (based on 2,080 working hours/year).
Is Marketing Managers a good career in 2026?
BLS counts 395,240 Marketing Managers jobs in the United States, with a mean annual wage of $177,770 and a median of $166,790 (OEWS May 2025). This site does not publish job-growth projections; the BLS Occupational Outlook Handbook covers the outlook for each occupation.
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