Marketing Managers Pay Range in California
Pay distribution across experience levels
- 10th Percentile — Entry Level$104,370
- 25th Percentile — Junior$139,950
- 50th Percentile — Median$193,620
- 75th Percentile — Senior$271,360
- 90th Percentile — Top Earners$326,400
Half of Marketing Managers in California earn more than $193,620. The top 10% make $326,400 or more, while entry-level workers start around $104,370.
Marketing Managers in California: Key Facts
Source: BLS OEWS May 2025
- California ranks 2nd of 48 states for Marketing Managers pay, at $207,860 per year (16.9% above the U.S. average of $177,770).
- 54,660 people work as Marketing Managers in California — 13.8% of all U.S. Marketing Managers jobs.
- Location quotient 1.18: Marketing Managers jobs are more concentrated in California than in the U.S. overall.
- Pay range: the lowest-paid 10% earn under $104,370; the top 10% earn over $326,400.
- Hourly equivalent: $99.93 per hour (2,080 hours/year).
- The highest-paying state is Massachusetts at $213,230.
- Among management jobs in California, Chief Executives pays the most ($272,920).
Marketing Managers Job Market in California
Key factors affecting compensation
California's key industries are Technology, Entertainment, Agriculture, and its job market is rated very strong. Marketing Managers here earn $207,860 on average, placing the state 2nd nationally.
With a cost-of-living index of 1.42 (U.S. = 1.00), a California salary of $207,860 is roughly equivalent to $146,380 at the national average cost of living.
Compared with nearby states in the pay ranking, Massachusetts ($213,230), New York ($202,480), New Jersey ($198,400) are the closest alternatives for Marketing Managers weighing a move.
U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics (OES) · May 2025
Other Management Jobs in California
Related career salary benchmarks
- Chief Executives $272,920/yr California +31.3% vs this role
- Computer and Information Systems Managers $238,440/yr California +14.7% vs this role
- Natural Sciences Managers $223,850/yr California +7.7% vs this role
- Architectural and Engineering Managers $213,110/yr California +2.5% vs this role
- Financial Managers $210,490/yr California +1.3% vs this role
- Public Relations Managers $185,180/yr California 10.9% vs this role
- Purchasing Managers $165,780/yr California 20.2% vs this role
- Sales Managers $160,260/yr California 22.9% vs this role
Frequently Asked Questions
Common questions about this salary
What is the average Marketing Managers salary in California?
The average Marketing Managers salary in California is $207,860 per year (median $193,620), which is 16.9% above the national average of $177,770.
How does California rank for Marketing Managers pay?
California ranks 2nd out of 48 states. The highest-paying state is Massachusetts ($213,230/yr).
How much do entry-level Marketing Managers make in California?
The lowest-paid 10% of Marketing Managers in California earn about $104,370 per year and the 25th percentile is $139,950.
How much do Marketing Managers make per hour in California?
About $99.93 per hour, based on the $207,860 annual average and 2,080 working hours per year.
How many Marketing Managers work in California?
BLS counts 54,660 Marketing Managers jobs in California (OEWS May 2025).
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