Retail Salespersons Pay Range in Wisconsin
Pay distribution across experience levels
- 10th Percentile — Entry Level$27,300
- 25th Percentile — Junior$29,100
- 50th Percentile — Median$34,480
- 75th Percentile — Senior$37,810
- 90th Percentile — Top Earners$47,870
Half of Retail Salespersons in Wisconsin earn more than $34,480. The top 10% make $47,870 or more, while entry-level workers start around $27,300.
Retail Salespersons in Wisconsin: Key Facts
Source: BLS OEWS May 2025
- Wisconsin ranks 28th of 51 states for Retail Salespersons pay, at $36,400 per year (2.4% below the U.S. average of $37,310).
- 67,640 people work as Retail Salespersons in Wisconsin — 1.7% of all U.S. Retail Salespersons jobs.
- Location quotient 0.92: Retail Salespersons jobs are less concentrated in Wisconsin than in the U.S. overall.
- Pay range: the lowest-paid 10% earn under $27,300; the top 10% earn over $47,870.
- Hourly equivalent: $17.5 per hour (2,080 hours/year).
- The highest-paying state is Washington at $43,530.
- Among sales jobs in Wisconsin, Securities Commodities Financial Services Sales pays the most ($96,160).
Retail Salespersons Job Market in Wisconsin
Key factors affecting compensation
Wisconsin's key industries are Manufacturing, Healthcare, Agriculture, and its job market is rated moderate. Retail Salespersons here earn $36,400 on average, placing the state 28th nationally.
With a cost-of-living index of 0.92 (U.S. = 1.00), a Wisconsin salary of $36,400 is roughly equivalent to $39,565 at the national average cost of living.
Compared with nearby states in the pay ranking, Delaware ($37,390), Idaho ($37,340), Wyoming ($37,070) are the closest alternatives for Retail Salespersons weighing a move.
U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics (OES) · May 2025
Other Sales Jobs in Wisconsin
Related career salary benchmarks
- Securities Commodities Financial Services Sales $96,160/yr Wisconsin +164.2% vs this role
- Insurance Sales Agents $94,630/yr Wisconsin +160.0% vs this role
- Sales Reps Wholesale and Manufacturing $79,420/yr Wisconsin +118.2% vs this role
- Advertising Sales Agents $74,080/yr Wisconsin +103.5% vs this role
- Real Estate Agents $64,190/yr Wisconsin +76.3% vs this role
- First-Line Supervisors of Retail Sales Workers $54,360/yr Wisconsin +49.3% vs this role
- Travel Agents $47,030/yr Wisconsin +29.2% vs this role
- Cashiers $31,800/yr Wisconsin 12.6% vs this role
Frequently Asked Questions
Common questions about this salary
What is the average Retail Salespersons salary in Wisconsin?
The average Retail Salespersons salary in Wisconsin is $36,400 per year (median $34,480), which is 2.4% below the national average of $37,310.
How does Wisconsin rank for Retail Salespersons pay?
Wisconsin ranks 28th out of 51 states. The highest-paying state is Washington ($43,530/yr).
How much do entry-level Retail Salespersons make in Wisconsin?
The lowest-paid 10% of Retail Salespersons in Wisconsin earn about $27,300 per year and the 25th percentile is $29,100.
How much do Retail Salespersons make per hour in Wisconsin?
About $17.5 per hour, based on the $36,400 annual average and 2,080 working hours per year.
How many Retail Salespersons work in Wisconsin?
BLS counts 67,640 Retail Salespersons jobs in Wisconsin (OEWS May 2025).
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