Market Research Analysts Pay Range in Wisconsin
Pay distribution across experience levels
- 10th Percentile — Entry Level$42,640
- 25th Percentile — Junior$52,450
- 50th Percentile — Median$64,800
- 75th Percentile — Senior$89,560
- 90th Percentile — Top Earners$117,910
Half of Market Research Analysts in Wisconsin earn more than $64,800. The top 10% make $117,910 or more, while entry-level workers start around $42,640.
Market Research Analysts in Wisconsin: Key Facts
Source: BLS OEWS May 2025
- Wisconsin ranks 34th of 51 states for Market Research Analysts pay, at $73,910 per year (17.4% below the U.S. average of $89,490).
- 15,600 people work as Market Research Analysts in Wisconsin — 1.7% of all U.S. Market Research Analysts jobs.
- Location quotient 0.92: Market Research Analysts jobs are less concentrated in Wisconsin than in the U.S. overall.
- Pay range: the lowest-paid 10% earn under $42,640; the top 10% earn over $117,910.
- Hourly equivalent: $35.53 per hour (2,080 hours/year).
- The highest-paying state is Massachusetts at $108,600.
- Among business jobs in Wisconsin, Personal Financial Advisors pays the most ($166,810).
Market Research Analysts Job Market in Wisconsin
Key factors affecting compensation
Wisconsin's key industries are Manufacturing, Healthcare, Agriculture, and its job market is rated moderate. Market Research Analysts here earn $73,910 on average, placing the state 34th nationally.
With a cost-of-living index of 0.92 (U.S. = 1.00), a Wisconsin salary of $73,910 is roughly equivalent to $80,337 at the national average cost of living.
Compared with nearby states in the pay ranking, Michigan ($77,240), Pennsylvania ($77,100), Nevada ($76,790) are the closest alternatives for Market Research Analysts weighing a move.
U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics (OES) · May 2025
Other Business Jobs in Wisconsin
Related career salary benchmarks
- Personal Financial Advisors $166,810/yr Wisconsin +125.7% vs this role
- Management Analysts $105,230/yr Wisconsin +42.4% vs this role
- Financial and Investment Analysts $102,500/yr Wisconsin +38.7% vs this role
- Project Management Specialists $99,720/yr Wisconsin +34.9% vs this role
- Financial Examiners $97,430/yr Wisconsin +31.8% vs this role
- Loan Officers $89,090/yr Wisconsin +20.5% vs this role
- Accountants and Auditors $87,870/yr Wisconsin +18.9% vs this role
- Compliance Officers $84,320/yr Wisconsin +14.1% vs this role
Frequently Asked Questions
Common questions about this salary
What is the average Market Research Analysts salary in Wisconsin?
The average Market Research Analysts salary in Wisconsin is $73,910 per year (median $64,800), which is 17.4% below the national average of $89,490.
How does Wisconsin rank for Market Research Analysts pay?
Wisconsin ranks 34th out of 51 states. The highest-paying state is Massachusetts ($108,600/yr).
How much do entry-level Market Research Analysts make in Wisconsin?
The lowest-paid 10% of Market Research Analysts in Wisconsin earn about $42,640 per year and the 25th percentile is $52,450.
How much do Market Research Analysts make per hour in Wisconsin?
About $35.53 per hour, based on the $73,910 annual average and 2,080 working hours per year.
How many Market Research Analysts work in Wisconsin?
BLS counts 15,600 Market Research Analysts jobs in Wisconsin (OEWS May 2025).
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