Market Research Analyst Salary in the United States (2026)
Based on U.S. Bureau of Labor Statistics data · Updated 2026 · High Demand
| State | Avg Salary | vs National | Demand |
|---|---|---|---|
| Hawaii | $115,754 | +55.0% | High |
| District of Columbia | $113,514 | +52.0% | High |
| California | $106,046 | +42.0% | High |
| New York | $103,058 | +38.0% | High |
| Alaska | $98,578 | +32.0% | High |
| Massachusetts | $97,084 | +30.0% | High |
| New Jersey | $95,590 | +28.0% | High |
| Washington | $93,350 | +25.0% | High |
| Connecticut | $91,110 | +22.0% | High |
| Maryland | $85,882 | +15.0% | High |
| Rhode Island | $85,882 | +15.0% | High |
| New Hampshire | $85,135 | +14.0% | High |
| Oregon | $83,642 | +12.0% | High |
| Colorado | $82,148 | +10.0% | High |
| Virginia | $82,148 | +10.0% | High |
| Vermont | $80,654 | +8.0% | High |
| Delaware | $78,414 | +5.0% | High |
| Illinois | $78,414 | +5.0% | High |
| Maine | $76,174 | +2.0% | High |
| Nevada | $76,174 | +2.0% | High |
| Minnesota | $74,680 | +0.0% | High |
| Utah | $74,680 | +0.0% | High |
| Arizona | $73,933 | -1.0% | High |
| Pennsylvania | $73,933 | -1.0% | High |
| Florida | $73,186 | -2.0% | High |
| Montana | $70,946 | -5.0% | High |
| Texas | $70,946 | -5.0% | High |
| Georgia | $69,452 | -7.0% | High |
| Idaho | $69,452 | -7.0% | High |
| Wyoming | $69,452 | -7.0% | High |
| North Dakota | $68,706 | -8.0% | High |
| Wisconsin | $68,706 | -8.0% | High |
| North Carolina | $67,959 | -9.0% | High |
| Michigan | $67,212 | -10.0% | High |
| Louisiana | $65,718 | -12.0% | High |
| Nebraska | $65,718 | -12.0% | High |
| New Mexico | $65,718 | -12.0% | High |
| Ohio | $65,718 | -12.0% | High |
| South Carolina | $65,718 | -12.0% | High |
| Tennessee | $65,718 | -12.0% | High |
| Alabama | $64,972 | -13.0% | High |
| Missouri | $64,972 | -13.0% | High |
| South Dakota | $64,972 | -13.0% | High |
| Iowa | $64,225 | -14.0% | High |
| Indiana | $63,478 | -15.0% | High |
| Kansas | $63,478 | -15.0% | High |
| Oklahoma | $62,731 | -16.0% | High |
| Arkansas | $61,984 | -17.0% | High |
| Kentucky | $61,984 | -17.0% | High |
| Mississippi | $59,744 | -20.0% | High |
| West Virginia | $58,250 | -22.0% | High |
A Market Research Analyst's salary is influenced by several key factors including geographic location, years of experience, employer type, and educational background. States with higher costs of living — such as California, New York, and Washington — typically offer 20–40% higher salaries than the national average to compensate for living expenses.
Experience plays a major role in compensation. Entry-level Market Research Analysts typically earn $43,487–$61,955 per year, while senior professionals with 10+ years of experience can command $103,508–$120,713 annually. Specialization and advanced certifications can further boost earning potential.
Employer size also matters. Large corporations and government agencies tend to offer more competitive packages including benefits, retirement plans, and bonuses. The Market Research Analyst role currently has high demand in the job market with a 5.2% growth rate, making it one of the most growing careers in the Marketing sector.
-
What is the average salary for a Market Research Analyst?The average salary for a Market Research Analyst in the United States is $74,680 per year, with a median of $68,230.
-
What is the starting salary for a Market Research Analyst?Entry-level Market Research Analysts typically earn between $43,487 and $61,955 per year depending on location and employer.
-
What state pays Market Research Analysts the most?California, New York, and Washington typically pay Market Research Analysts the highest salaries due to high cost of living and strong job markets.
-
How much does a Market Research Analyst make per hour?Based on the average annual salary of $74,680, a Market Research Analyst earns approximately $35.9 per hour (based on 2,080 working hours/year).
-
Is Market Research Analyst a good career in 2026?Yes — the Market Research Analyst role has high demand with 5.2% year-over-year salary growth, indicating a strong and growing career path.