📊 BLS Official Data · May 2025 Release
Marketing Manager Salary in the United States (2026)
Based on U.S. Bureau of Labor Statistics data · Updated 2026 · High Demand
Average
$141,490
per year
Median
$136,850
per year
Hourly
$68.02
per hour
Salary Range & Percentiles
Pay distribution across experience levels
10th Percentile — Entry Level$81,614
25th Percentile — Junior$114,790
50th Percentile — Median$136,850
75th Percentile — Senior$189,436
90th Percentile — Top Earners$220,064
💡 The top 10% of Marketing Managers earn $220,064 or more per year. Entry-level professionals can expect to start around $81,614, with significant growth over the first 5 years.
Salary Growth Trend (2021–2026)
Six-year compensation trajectory
$116.3k
2021
$120.9k
2022
$125.8k
2023
$130.8k
2024
$136.0k
2025
$141.5k
2026
📈 Marketing Manager salaries have grown 4.0% year-over-year. Since 2020, the average salary has increased by approximately $25,196.
Salary by State
Geographic salary comparison
| State | Avg Salary | vs National | Demand |
|---|---|---|---|
| Hawaii | $219,310 | +55.0% | High |
| District of Columbia | $215,065 | +52.0% | High |
| California | $200,916 | +42.0% | High |
| New York | $195,256 | +38.0% | High |
| Alaska | $186,767 | +32.0% | High |
| Massachusetts | $183,937 | +30.0% | High |
| New Jersey | $181,107 | +28.0% | High |
| Washington | $176,862 | +25.0% | High |
| Connecticut | $172,618 | +22.0% | High |
| Maryland | $162,714 | +15.0% | High |
| Rhode Island | $162,714 | +15.0% | High |
| New Hampshire | $161,299 | +14.0% | High |
| Oregon | $158,469 | +12.0% | High |
| Colorado | $155,639 | +10.0% | High |
| Virginia | $155,639 | +10.0% | High |
| Vermont | $152,809 | +8.0% | High |
| Delaware | $148,564 | +5.0% | High |
| Illinois | $148,564 | +5.0% | High |
| Maine | $144,320 | +2.0% | High |
| Nevada | $144,320 | +2.0% | High |
| Minnesota | $141,490 | +0.0% | High |
| Utah | $141,490 | +0.0% | High |
| Arizona | $140,075 | -1.0% | High |
| Pennsylvania | $140,075 | -1.0% | High |
| Florida | $138,660 | -2.0% | High |
| Montana | $134,416 | -5.0% | High |
| Texas | $134,416 | -5.0% | High |
| Georgia | $131,586 | -7.0% | High |
| Idaho | $131,586 | -7.0% | High |
| Wyoming | $131,586 | -7.0% | High |
| North Dakota | $130,171 | -8.0% | High |
| Wisconsin | $130,171 | -8.0% | High |
| North Carolina | $128,756 | -9.0% | High |
| Michigan | $127,341 | -10.0% | High |
| Louisiana | $124,511 | -12.0% | High |
| Nebraska | $124,511 | -12.0% | High |
| New Mexico | $124,511 | -12.0% | High |
| Ohio | $124,511 | -12.0% | High |
| South Carolina | $124,511 | -12.0% | High |
| Tennessee | $124,511 | -12.0% | High |
| Alabama | $123,096 | -13.0% | High |
| Missouri | $123,096 | -13.0% | High |
| South Dakota | $123,096 | -13.0% | High |
| Iowa | $121,681 | -14.0% | High |
| Indiana | $120,266 | -15.0% | High |
| Kansas | $120,266 | -15.0% | High |
| Oklahoma | $118,852 | -16.0% | High |
| Arkansas | $117,437 | -17.0% | High |
| Kentucky | $117,437 | -17.0% | High |
| Mississippi | $113,192 | -20.0% | High |
| West Virginia | $110,362 | -22.0% | High |
What Factors Affect Marketing Manager Salary?
Key factors affecting compensation
A Marketing Manager's salary is influenced by several key factors including geographic location, years of experience, employer type, and educational background. States with higher costs of living — such as California, New York, and Washington — typically offer 20–40% higher salaries than the national average to compensate for living expenses.
Experience plays a major role in compensation. Entry-level Marketing Managers typically earn $81,614–$114,790 per year, while senior professionals with 10+ years of experience can command $189,436–$220,064 annually. Specialization and advanced certifications can further boost earning potential.
Employer size also matters. Large corporations and government agencies tend to offer more competitive packages including benefits, retirement plans, and bonuses. The Marketing Manager role currently has high demand in the job market with a 4.0% growth rate, making it one of the steadily growing careers in the Management sector.
🏛️ U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics (OES) · May 2025
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Frequently Asked Questions
Common questions about this salary
-
What is the average salary for a Marketing Manager?The average salary for a Marketing Manager in the United States is $141,490 per year, with a median of $136,850.
-
What is the starting salary for a Marketing Manager?Entry-level Marketing Managers typically earn between $81,614 and $114,790 per year depending on location and employer.
-
What state pays Marketing Managers the most?California, New York, and Washington typically pay Marketing Managers the highest salaries due to high cost of living and strong job markets.
-
How much does a Marketing Manager make per hour?Based on the average annual salary of $141,490, a Marketing Manager earns approximately $68.02 per hour (based on 2,080 working hours/year).
-
Is Marketing Manager a good career in 2026?Yes — the Marketing Manager role has high demand with 4.0% year-over-year salary growth, indicating a strong and growing career path.
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